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Website Migration SEO
Redesigns, replatforms and new URL structures on the same domain, planned URL by URL so the new site keeps what the old one earned.
What we find
Common issues this project fixes
Incomplete URL lists
Crawls alone miss pages that still earn traffic or links.
Redirect chains
Old redirects layered under new ones, wasting crawl budget.
Irrelevant redirects
Everything sent to the homepage and treated as soft 404s.
Staging leaks
Noindex left on production, or staging left indexable.
Broken tracking
Analytics and conversions not firing on new templates.
Lost schema and metadata
Structured data and titles dropped in the rebuild.
Process
How the project runs
Inventory
Crawl, Search Console, analytics, backlinks and old sitemaps combined.
Map
Every URL mapped by intent, with one-hop redirects.
Test
Staging crawled for canonicals, noindex, links and schema.
Launch and monitor
Launch-day checks, then monitoring until coverage settles.
Deliverables
What arrives at the end
- A full URL inventory
- An old-to-new redirect map
- Staging crawl reports
- Launch-day checklist
- Post-launch monitoring reports
Proof
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FAQ
Website Migration SEO questions
What is a website migration in SEO?
A website migration is any significant change to a site's URLs, structure, platform or design that can affect how search engines crawl and rank it. Migration SEO plans the change so existing rankings and traffic carry over.
How can a website be migrated without losing SEO?
Build a complete URL inventory, map every old URL to its closest new equivalent, keep redirects to one hop, crawl staging before launch, check robots.txt, sitemaps and tracking on launch day, and monitor Search Console until coverage settles.
How long do rankings take to settle after a migration?
A well-planned same-domain migration often settles within a few weeks. Larger structural changes can take longer while search engines recrawl and reprocess the site, which is why post-launch monitoring matters.
What are the biggest SEO risks in a redesign?
Missing redirects, redirect chains, staging noindex tags left on production, lost structured data and metadata, broken internal links, and analytics that stop tracking on the new templates.
How long should redirects stay in place?
At least a year, and longer for pages with strong backlinks.
Does this cover domain changes?
These projects focus on same-domain redesigns, restructures and replatforms.
Scope the website migration seo.
From £2,500, quoted after a 30-minute call.