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SEO Services
SEO Content Strategy
A content plan built around how buyers search and what AI platforms quote, with briefs that put the answer, and the brand, first.
What we find
Common issues this project fixes
Content without buyers
Traffic from topics that never lead to a demo or a sale.
Missing comparison content
No pages for the comparison and alternatives queries buyers use.
Buried answers
The answer sits in paragraph five, where AI platforms rarely look.
Decaying posts
Older posts losing rankings and citations with nobody updating them.
Dead-end guides
Buying guides that never link shoppers to products or collections.
Overlapping articles
Several posts targeting the same question and splitting signals.
Process
How the project runs
Research
Keyword and prompt demand by product, category, use case and problem.
Audit
Existing content scored and sorted.
Plan
New and updated pages prioritised by buyer intent.
Brief
Answer-first briefs written for priority pages.
Deliverables
What arrives at the end
- A keyword and prompt matrix
- A content audit: keep, update, merge or remove
- A prioritised content plan
- Answer-first briefs for priority pages
Proof
Related client work
Fill
E-signature SaaS+88.9%revenue, with organic traffic +153%Hover or tapFill
- Challenge
- Technical, keyword and AI work needed joining up.
- Result
- Revenue +88.9% and organic traffic +153%.
Cardo Systems
Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tapCardo Systems
- Challenge
- Buyers ask “will it fit?” and collections didn't answer.
- Result
- New collections built on the page type AI already cites.
idyl
Shopify, fine jewellery+63%organic revenue year on yearHover or tapidyl
- Challenge
- Poetically named collections with no search language.
- Result
- Organic revenue +63% and LLM sessions +118% YoY.
Hulken
Shopify, rolling totes22,000%growth in AI search visibilityHover or tapHulken
- Challenge
- Generic rankings slipping while ads covered the gaps.
- Result
- SEO became the #1 revenue channel.
FAQ
SEO Content Strategy questions
What is an SEO content strategy?
An SEO content strategy is a plan for which pages to create, update, merge or remove, based on what buyers search for and what AI platforms quote, with each page tied to a commercial goal.
How is an SEO content strategy created?
By researching keyword and prompt demand by product, use case and problem, auditing existing content, mapping gaps against competitors, then prioritising new and updated pages by buyer intent and writing briefs for each.
How are content marketing and SEO connected?
Content marketing creates the material; SEO makes sure it is found. Content built around real search and prompt demand reaches more buyers, and well-structured content is more likely to be cited by AI platforms.
Can AI write SEO content?
AI can speed up drafting, but content that ranks and gets cited needs original expertise, specific facts, accurate claims and a clear point of view. Google judges content on its quality and helpfulness, not on how it was produced.
What makes content citable by AI platforms?
A direct answer near the top, specific facts and figures, clear sourcing and the brand named in the passage that answers the question.
Do we write the content?
Briefs are standard. Writing for key pages can be added, or handled by the client's writers.
Scope the seo content strategy.
From £1,500, quoted after a 30-minute call.