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SaaS case study
eLogii
Core update recovery and AI citation tracking for a route optimisation and delivery management platform.
At a glance
Results at a glance
Challenge
The challenge
eLogii's organic clicks fell sharply after a Google core update. The site had grown quickly across product pages, a large blog and app subdomains, and there was no single view of which issues were holding it back.
Approach
What we did
- 01
Ran technical, content and competitor audits side by side, so every issue was ranked by commercial impact
- 02
Found app and test subdomains indexed in Google, oversized media slowing key templates, and blog posts competing with product pages for the same queries
- 03
Wrote a 90-day recovery plan sequenced so Google sees each fix: noindex first, the robots.txt block second, then one-hop redirects
- 04
Built a fixed AI prompt set around route planning, dispatch and delivery software questions, re-tested across AI platforms
- 05
Set up weekly Search Console and GA4 monitoring with a traffic-light status for every open issue
Results
Where it landed
An ongoing engagement. In October 2026, US organic clicks rose 51% month on month, branded clicks rose 24%, organic demo requests reached their highest level since January, and UK top-three keywords rose from 2 to 7, before the new commercial page copy had gone live.
| Metric | Change |
|---|---|
| US organic clicks | +51% |
| Branded clicks | +24% |
| Period | Value |
|---|---|
| Before | 2 |
| October 2026 | 7 |
Services
Services behind the results
More work
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