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SaaS case study
Insense
A same-domain site restructure for a creator marketing platform.
At a glance
Results at a glance
Challenge
The challenge
Insense was restructuring its site on the same domain and needed the change delivered without losing organic visibility.
Approach
What we did
- 01
Built a full URL inventory and old-to-new mapping
- 02
Implemented one-hop redirects
- 03
Ran canonical and crawl checks on staging and live
- 04
Carried out indexation QA and post-launch Search Console monitoring
Results
Where it landed
Qualified leads grew 79% and AI search visibility grew 4,000%, following a restructure delivered with a complete redirect map and monitored coverage after launch.
| Period | Value |
|---|---|
| Before | 100 |
| After | 179 |
Client view
In their words
Louise has played a vital role in helping us with both our SEO strategy and growth. She's very responsive and kept us up-to-date with the status of the tasks. I would 100% recommend. Thanks Lou!
Services
Services behind the results
More work
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