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GEO Services
Generative Engine Optimisation (GEO) Services
GEO services that get brands named in AI answers. We test real buying prompts across ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot, find out why the brand is missing or uncredited, and fix it in order of impact.
Definition
What is generative engine optimisation?
Generative engine optimisation (GEO) is the work of getting a brand cited, named and recommended in AI-generated answers from platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot.
SEO earns rankings and clicks. GEO earns a place inside the answer itself. AI platforms still retrieve pages from search indexes, so GEO builds on technical SEO, then adds what rankings alone can't deliver: passages that name the brand, consistent entity data, and presence in the third-party sources AI platforms trust for the category.
Services
Our GEO services
AI Visibility Audit + 90-Day Strategy
A full baseline across five AI platforms and a sequenced plan. The starting point for every engagement.
- Prompt testing and classification
- Crawler, index and entity checks
- Competitor and source mapping
AI Search Optimisation
Monthly implementation that moves prompts from absent or uncredited to recommended.
- Passage rewrites and new pages
- Review and directory presence
- Revenue-linked reporting
Entity SEO and Knowledge Panels
Consistent facts about the company, products and founders across every source AI reads.
- Organization and Person schema
- Wikidata items and edits
- Knowledge Panel fixes
What we fix
Six levers that decide whether AI names a brand
Crawler access
We check robots.txt, CDN and firewall rules for every search crawler and confirm key content renders without JavaScript. One blocked crawler removes the site from that platform's answers.
Indexation in Bing and Google
We confirm the pages that should be cited are indexed in both, using Bing Webmaster Tools, IndexNow and Search Console, because different platforms lean on different indexes.
Passage structure
We rewrite the sections that answer buying questions so the answer, and the brand or product name, sit in the opening lines AI platforms lift.
Comparison and alternatives pages
Shortlist prompts are won by pages that compare options clearly. We plan and brief them around the prompts the brand is losing.
Entity data and schema
We align company, product and founder facts across the website, schema, Wikidata and third-party profiles so every source tells the same story.
Third-party sources
We map the review platforms, directories, marketplaces and guides cited for each prompt, then close the gaps where the brand is missing or out of date.
By platform
Optimisation for each AI platform
ChatGPT
Common issue: OAI-SearchBot blocked by a CDN rule nobody remembers adding.
AI Overviews
Common issue: pages rank but don't cover the sub-questions AI Mode searches for.
Gemini
Common issue: conflicting company facts across Google's entity sources.
Perplexity
Common issue: key content only visible after JavaScript runs.
Copilot
Common issue: important pages never submitted to Bing.
Our method
Measured by AI visibility tracking
Every engagement classifies each AI answer on four rungs: absent, source, named and recommended. The rung shows what kind of fix a prompt needs, and the monthly shares across the full prompt set show whether the work is moving the brand.
Proof
GEO client work
SALTO Systems
Access control technology1 in 44smart-access answers recommended SALTOHover or tapSALTO Systems
- Challenge
- Competitors named more often on buying prompts.
- Result
- A category page plan to turn mentions into recommendations.
Paylists
Peppol e-invoicing SaaS7European markets in one AI citation programmeHover or tapPaylists
- Challenge
- Seven markets, each with its own questions and sources.
- Result
- An ongoing programme prioritised by prompt impact.
Cardo Systems
Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tapCardo Systems
- Challenge
- Buyers ask “will it fit?” and collections didn't answer.
- Result
- New collections built on the page type AI already cites.
eLogii
Route optimisation SaaS+51%US organic clicks month on monthHover or tapeLogii
- Challenge
- Organic clicks fell sharply after a Google core update.
- Result
- US clicks +51% and demo requests at a 2026 high.
FAQ
GEO service questions
How does generative engine optimisation work?
AI platforms turn a question into searches, retrieve pages and build an answer from short passages. GEO makes sure the brand's pages are retrievable, that the passages lifted from them name the brand, and that trusted third-party sources back the brand up.
How is generative engine optimisation done?
It starts with a fixed set of real buying prompts tested across AI platforms. Each answer is classified, the cause of every lost prompt is diagnosed, and fixes go out in order of impact: crawler access and indexation, then passages and new pages, then entity data and off-site sources.
Why is generative engine optimisation important for B2B companies?
B2B buyers increasingly ask AI tools for vendor shortlists, comparisons and alternatives before speaking to sales. A brand that is missing from those answers loses deals it never sees, while rankings and traffic reports can still look healthy.
What does a GEO agency do?
A GEO agency measures how AI platforms treat a brand on real buying prompts, finds out why it is missing or uncredited, and fixes it: technical access, page content, structured data, entity data and third-party coverage. Progress is tracked monthly on the same prompts.
Can SEO agencies do GEO?
Many SEO skills carry over, especially technical SEO and content. GEO adds prompt testing across AI platforms, passage-level rewrites, Bing indexation, entity work and off-site source mapping. The test is whether an agency can show prompt-level tracking, not just rankings.
How should GEO agencies be compared?
Ask how prompts are chosen, which AI platforms are tested, how answers are classified, and how progress is reported. Strong agencies track citation, mention and recommendation share on a fixed prompt set and tie it to leads or revenue.
Is GEO only for large brands?
No. Smaller brands often move faster, because AI answers for niche buying prompts draw on a small number of sources that can be influenced directly.
How long does GEO take to show results?
Crawler and indexation fixes can show within weeks. Passage and off-site changes usually move prompts within two to three months, which is why tracking runs monthly on a fixed prompt set.
Start with a baseline.
Every GEO engagement begins with the AI Visibility Audit + 90-Day Strategy, £1,500.