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Monthly
Ongoing AI Search Optimisation
Monthly implementation and tracking that moves a brand from absent to recommended, one prompt at a time. Built on the audit's 90-day strategy.
Each month
A four-week cycle
Week 1: Re-test
The full prompt set is re-run across all five platforms and every movement since last month is logged.
Updated tracker
Week 2: Prioritise
Lost and slipping prompts are matched to causes, and the month's fixes are chosen by impact.
Monthly fix list
Week 3: Ship
Passage rewrites, new comparison pages, schema changes and source outreach go live with the client team.
Dated change log
Week 4: Report
Shares, changes and revenue signals are reported and the next month is agreed on a call.
Monthly report
Workstreams
What the programme works on
On-page passages
Rewriting the sections AI platforms lift so they answer directly and name the product.
New pages
Comparison, alternatives and use-case pages planned around the prompts the brand is losing.
Off-site sources
Review platforms, directories, marketplaces and industry guides where the brand is missing or outdated.
Entity consistency
Schema, Wikidata and profile fixes so every source describes the brand the same way (Growth and Scale).
Technical upkeep
Crawler rules, rendering and indexation checked monthly, so fixes aren't undone by releases.
Measurement
AI referrals, leads and revenue tracked in GA4 and the CRM next to citation share.
Tiers
Three programme levels
Foundation
One market, 30 prompts, four page fixes or briefs a month. Suits a focused single-market launch.
Growth
Up to two markets, 60 prompts, eight fixes a month, plus off-site sources and entity SEO.
Scale
Up to four markets, 120 prompts, 12+ fixes a month and a quarterly category study.
Proof
Programme clients
Paylists
Peppol e-invoicing SaaS7European markets in one AI citation programmeHover or tapPaylists
- Challenge
- Seven markets, each with its own questions and sources.
- Result
- An ongoing programme prioritised by prompt impact.
eLogii
Route optimisation SaaS+51%US organic clicks month on monthHover or tapeLogii
- Challenge
- Organic clicks fell sharply after a Google core update.
- Result
- US clicks +51% and demo requests at a 2026 high.
SALTO Systems
Access control technology1 in 44smart-access answers recommended SALTOHover or tapSALTO Systems
- Challenge
- Competitors named more often on buying prompts.
- Result
- A category page plan to turn mentions into recommendations.
Cardo Systems
Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tapCardo Systems
- Challenge
- Buyers ask “will it fit?” and collections didn't answer.
- Result
- New collections built on the page type AI already cites.
FAQ
Programme questions
How is a website optimised for AI search?
Make sure AI search crawlers can reach and render key pages, get those pages indexed in both Bing and Google, rewrite answer passages so they name the product, add structured data, keep entity facts consistent and earn coverage in the sources AI platforms cite.
How is content optimised for AI search?
Put a direct answer in the first lines under a question-style heading, name the brand or product inside that answer, use specific facts and figures, cite sources, and keep pages updated with visible dates. Comparison and alternatives pages are especially valuable.
How should SEO budgets adapt to AI search?
Budgets usually shift from volume content towards fewer, stronger pages that answer buying questions, plus Bing indexation, structured data, entity work and off-site coverage on review platforms and directories. Measurement shifts from rankings alone to AI citations and the leads they bring.
How do brands get traffic from AI search?
AI platforms send clicks through the citation links in their answers. Brands earn those clicks by being cited and named on prompts with buying intent, and by being the source that answers the follow-up question best.
What happens in the first month?
The audit's top-priority fixes go out first, usually crawler, indexation and passage changes on the pages already closest to being cited.
Who implements the changes?
We write the briefs, schema, page changes and source targets and work with the client's developers and writers to ship them. Some changes can be made directly in the CMS.
Programmes start with the audit.
The AI Visibility Audit + 90-Day Strategy sets the baseline every month is measured against.