Home / GEO Services / AI Overviews
AI platform
AI Overview Optimisation and AI Mode SEO
AI Overviews and AI Mode are built on Google Search. Pages have to be crawlable and indexed by Googlebot, then answer the sub-questions Google generates behind each query.
How it works
Where AI Overviews gets its sources
Google's search index
Robots rules for Googlebot are the crawling control for Search, including its AI features.
Query fan-out
AI Mode splits one question into many related searches, so pages answering the sub-questions get more chances to be cited.
Google-Extended
Controls Gemini training and grounding. It does not remove pages from AI Overviews or AI Mode.
Snippet controls
nosnippet and max-snippet limit what text can be shown, and can suppress content by accident.
Common issues
What we usually find on AI Overviews
Issues
- Pages that rank but don't cover the sub-questions behind a buying query
- Snippet controls added for another reason that also suppress AI Overview text
- Product and collection templates without structured data
- Thin category pages losing citations to retailer and review sites
What we optimise
- Map the sub-questions behind each target query
- Restructure pages so each sub-question has a direct answer
- Audit snippet controls and robots rules
- Structured data on product, collection, article and FAQ templates
- Track which page types already earn citations and build more of them
Proof
Related client work
Cardo Systems
Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tapCardo Systems
- Challenge
- Buyers ask “will it fit?” and collections didn't answer.
- Result
- New collections built on the page type AI already cites.
Dynamo Fitness
Shopify, fitness equipment£150K+additional organic revenueHover or tapDynamo Fitness
- Challenge
- High-value categories in a market searched by city.
- Result
- Category, local and AI Overview content working together.
eLogii
Route optimisation SaaS+51%US organic clicks month on monthHover or tapeLogii
- Challenge
- Organic clicks fell sharply after a Google core update.
- Result
- US clicks +51% and demo requests at a 2026 high.
Paylists
Peppol e-invoicing SaaS7European markets in one AI citation programmeHover or tapPaylists
- Challenge
- Seven markets, each with its own questions and sources.
- Result
- An ongoing programme prioritised by prompt impact.
FAQ
AI Overviews questions
What are AI Overviews?
AI Overviews are AI-generated summaries that Google shows at the top of some search results, with links to the pages used as sources. AI Mode is Google's conversational version, which answers longer questions using many searches at once.
How does a page show up in AI Overviews?
It has to be crawlable and indexed by Googlebot, then answer the question, and the sub-questions behind it, clearly and directly. Structured data, specific facts and well-organised headings help Google lift the right passage.
How do AI Overviews affect SEO?
AI Overviews answer many questions on the results page, so some queries send fewer clicks. Pages cited inside the Overview gain visibility, and the clicks that do come tend to be better qualified. Being cited becomes as important as ranking.
How will SEO work in Google AI Mode?
AI Mode breaks a question into many related searches and combines the results. Pages that cover the sub-questions behind a buying query, with clear answers and structured data, get more chances to be cited.
Can Google rank AI-generated content?
Google ranks content on its helpfulness and quality rather than how it was produced. Content created mainly to manipulate rankings, by any method, goes against its spam policies.
Does blocking Google-Extended remove a site from AI Overviews?
No. Google-Extended governs Gemini training and grounding. AI Overviews and AI Mode follow Googlebot and Search controls.
Can a site opt out of AI Overviews only?
Google offers site-level controls in Search Console and page-level snippet controls. Each affects regular snippets too, so the decision needs care.
Other platforms: ChatGPT · Gemini · Perplexity · Copilot
See how the brand performs on AI Overviews.
The AI Visibility Audit tests AI Overviews alongside four other AI platforms. £1,500.