Home / Case Studies

Case studies

Client work

AI visibility, technical SEO and migrations for SaaS, AI and ecommerce brands. Each case study covers the challenge, the work and where it landed.

All case studies

SaaS

eLogii

Route optimisation SaaS+51%US organic clicks month on monthHover or tap

eLogii

Challenge
Organic clicks fell sharply after a Google core update.
Result
US clicks +51% and demo requests at a 2026 high.
Read the case study
SaaS

SALTO Systems

Access control technology1 in 44smart-access answers recommended SALTOHover or tap

SALTO Systems

Challenge
Competitors named more often on buying prompts.
Result
A category page plan to turn mentions into recommendations.
Read the case study
SaaS

Paylists

Peppol e-invoicing SaaS7European markets in one AI citation programmeHover or tap

Paylists

Challenge
Seven markets, each with its own questions and sources.
Result
An ongoing programme prioritised by prompt impact.
Read the case study
SaaS

Fill

E-signature SaaS+88.9%revenue, with organic traffic +153%Hover or tap

Fill

Challenge
Technical, keyword and AI work needed joining up.
Result
Revenue +88.9% and organic traffic +153%.
Read the case study
SaaS

ElevenLabs

AI voice and audio+48.2%revenue in 90 daysHover or tap

ElevenLabs

Challenge
A new site architecture on the same domain.
Result
Revenue +48.2% in 90 days.
Read the case study
SaaS

Insense

Creator marketing SaaS+79%qualified leadsHover or tap

Insense

Challenge
A same-domain restructure with no room for traffic loss.
Result
Qualified leads +79%, AI visibility +4,000%.
Read the case study
Ecommerce

Cardo Systems

Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tap

Cardo Systems

Challenge
Buyers ask “will it fit?” and collections didn't answer.
Result
New collections built on the page type AI already cites.
Read the case study
Ecommerce

idyl

Shopify, fine jewellery+63%organic revenue year on yearHover or tap

idyl

Challenge
Poetically named collections with no search language.
Result
Organic revenue +63% and LLM sessions +118% YoY.
Read the case study
Ecommerce

Hulken

Shopify, rolling totes22,000%growth in AI search visibilityHover or tap

Hulken

Challenge
Generic rankings slipping while ads covered the gaps.
Result
SEO became the #1 revenue channel.
Read the case study
Ecommerce

Dynamo Fitness

Shopify, fitness equipment£150K+additional organic revenueHover or tap

Dynamo Fitness

Challenge
High-value categories in a market searched by city.
Result
Category, local and AI Overview content working together.
Read the case study

Want results like these?

Every engagement starts with the AI Visibility Audit + 90-Day Strategy. £1,500.