All case studies
eLogii
Route optimisation SaaS+51%US organic clicks month on monthHover or tapeLogii
- Challenge
- Organic clicks fell sharply after a Google core update.
- Result
- US clicks +51% and demo requests at a 2026 high.
SALTO Systems
Access control technology1 in 44smart-access answers recommended SALTOHover or tapSALTO Systems
- Challenge
- Competitors named more often on buying prompts.
- Result
- A category page plan to turn mentions into recommendations.
Paylists
Peppol e-invoicing SaaS7European markets in one AI citation programmeHover or tapPaylists
- Challenge
- Seven markets, each with its own questions and sources.
- Result
- An ongoing programme prioritised by prompt impact.
Fill
E-signature SaaS+88.9%revenue, with organic traffic +153%Hover or tapFill
- Challenge
- Technical, keyword and AI work needed joining up.
- Result
- Revenue +88.9% and organic traffic +153%.
ElevenLabs
AI voice and audio+48.2%revenue in 90 daysHover or tapElevenLabs
- Challenge
- A new site architecture on the same domain.
- Result
- Revenue +48.2% in 90 days.
Insense
Creator marketing SaaS+79%qualified leadsHover or tapInsense
- Challenge
- A same-domain restructure with no room for traffic loss.
- Result
- Qualified leads +79%, AI visibility +4,000%.
Cardo Systems
Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tapCardo Systems
- Challenge
- Buyers ask “will it fit?” and collections didn't answer.
- Result
- New collections built on the page type AI already cites.
idyl
Shopify, fine jewellery+63%organic revenue year on yearHover or tapidyl
- Challenge
- Poetically named collections with no search language.
- Result
- Organic revenue +63% and LLM sessions +118% YoY.
Hulken
Shopify, rolling totes22,000%growth in AI search visibilityHover or tapHulken
- Challenge
- Generic rankings slipping while ads covered the gaps.
- Result
- SEO became the #1 revenue channel.
Dynamo Fitness
Shopify, fitness equipment£150K+additional organic revenueHover or tapDynamo Fitness
- Challenge
- High-value categories in a market searched by city.
- Result
- Category, local and AI Overview content working together.
SaaS
SaaS and AI
eLogii
Core update recovery and AI citation tracking for a route optimisation and delivery management platform.
SALTO Systems
An AI visibility audit that showed why SALTO's content shaped AI answers without SALTO being named.
Paylists
A multi-market AI citation programme for a Peppol e-invoicing platform.
Fill
Technical SEO, AI visibility and regulated-sector content for an e-signature platform.
ElevenLabs
A same-domain site restructure for a fast-growing AI audio platform.
Insense
A same-domain site restructure for a creator marketing platform.
Ecommerce
Shopify and ecommerce
Cardo Systems
Collection architecture built around the question every Cardo buyer asks first: will it fit the helmet?
idyl
Positioning-led SEO, collection optimisation and AI visibility for a luxury lab-grown diamond jewellery brand.
Hulken
Content decay, keyword gap and paid-to-organic analysis for the original foldable rolling tote brand.
Dynamo Fitness
Category, local and AI Overview work for an Australian fitness equipment retailer.
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