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Pricing
What it costs to get named by AI
Every engagement starts with the AI Visibility Audit. Monthly programmes then implement the plan, at three levels of scope.
Step one
AI Visibility Audit + 90-Day Strategy
- Buying prompts tested across five AI platforms
- Every answer classified by visibility level
- Competitor, crawler, index and entity checks
- A week-by-week 90-day strategy
Step two
AI Search Optimisation tiers
Foundation
£2,000 / month
For a focused, single-market start.
- 1 market
- 30 prompts tracked monthly
- All five AI platforms
- 4 page fixes or briefs a month
- Technical fixes from the audit
- Monthly call and report
Growth
£3,500 / month
For brands competing on comparison and shortlist prompts.
- Up to 2 markets
- 60 prompts tracked monthly
- 8 page fixes or briefs a month
- Comparison and alternatives pages
- Review platforms and directories
- Entity SEO and Knowledge Panel
- Fortnightly calls
Scale
£5,000 / month
For multi-market brands that need the full programme.
- Up to 4 markets
- 120 prompts tracked monthly
- 12+ page fixes or briefs a month
- Full off-site source programme
- Priority technical SEO support
- Quarterly category AI visibility study
- Weekly calls
Compare
Tier comparison
| Foundation | Growth | Scale | |
|---|---|---|---|
| Monthly fee | £2,000 | £3,500 | £5,000 |
| Markets | 1 | Up to 2 | Up to 4 |
| Prompts tracked | 30 | 60 | 120 |
| AI platforms | 5 | 5 | 5 |
| Page fixes or briefs a month | 4 | 8 | 12+ |
| Comparison and alternatives pages | – | Included | Included |
| Off-site sources | – | Included | Full programme |
| Entity SEO and Knowledge Panel | – | Included | Included |
| Technical SEO support | Audit fixes | Included | Priority |
| Category AI visibility study | – | – | Quarterly |
| Calls | Monthly | Fortnightly | Weekly |
Testimonials
Why clients come back
Louise has played a vital role in helping us with both our SEO strategy and growth. She's very responsive and kept us up-to-date with the status of the tasks. I would 100% recommend. Thanks Lou!
The work Louise carried out was very comprehensive and thorough. She 'got' the brand immediately and offered suggestions even outside the remit of our contract to help improve various aspects of our wider strategy.
FAQ
Pricing questions
How much does generative engine optimisation cost?
Every engagement starts with the AI Visibility Audit and 90-Day Strategy at £1,500. Ongoing AI search optimisation then runs at £2,000, £3,500 or £5,000 a month, depending on markets, prompts and implementation support.
How much does SEO typically cost?
It depends on scope. A Technical SEO Audit starts from £1,500, Website Migration SEO from £2,500 and an SEO Content Strategy from £1,500, each quoted after a scoping call.
Why does every programme start with the audit?
The audit sets the prompt baseline and the 90-day plan. Without it, there's nothing reliable to measure the monthly work against.
Is the audit fee credited against a retainer?
No. The audit and 90-day strategy is standalone, and the plan can be implemented in-house.
Can the retainer move between tiers?
Yes. When a second market launches or prompt volume grows, the retainer can move up a tier at the start of the next month.
Which currency are prices in?
All prices are in GBP and exclude VAT where it applies.