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GEO for ecommerce
AI Shopping Optimisation
Get products recommended when shoppers ask AI what to buy. Shoppers now ask ChatGPT, AI Mode and Gemini which product fits, which brand is better and whether it is worth the price. The assistant picks a handful of products, and every other brand is invisible.
Results
AI shopping results
The problem
Why products get left out of AI answers
The shopper never visits
AI assistants answer the question in the chat. If the product isn’t in the answer, the shopper never reaches the store to compare.
Product data that disagrees
Different prices, specs or stock status across the site, feeds and marketplaces make an assistant less confident, and less likely to recommend.
Proof that lives elsewhere
AI platforms lean on reviews, round-ups and forums. Brands missing from those sources are rarely recommended, however good the product.
Competitors already in the answer
Once an assistant settles on a few products for a prompt, it keeps naming them. Getting in early costs far less than displacing an incumbent.
Prompts
The six shopping prompt types
The pages that win shopping prompts answer the deciding question first.
| Prompt type | Example | Page that wins it |
|---|---|---|
| Best for | best motorcycle intercom for a full-face helmet | Use-case collection |
| Compatibility | will [product] fit [model] | Compatibility page or collection |
| Decision | white gold or yellow gold for an engagement ring | Buying guide linked to products |
| Gift | luxury gift ideas for someone who has everything | Gift collection with clear filters |
| Local | where to buy a treadmill in Melbourne | Local landing page |
| Brand check | is [brand] worth it | Reviews, proof and consistent entity data |
What we do
AI shopping optimisation services
Product data and schema
Product, Offer and Review schema that matches the page, the feed and the marketplaces.
Merchant feeds
Google Merchant Center feeds kept complete, since AI Mode and Gemini draw on the same product data.
Answer-first collections
Collections that state who the products suit and why, in the first lines AI platforms lift.
Reviews and round-ups
Coverage in the publications, comparison articles and forums AI platforms cite for the category.
AI crawler access
OAI-SearchBot, PerplexityBot, Bingbot and Googlebot allowed through to every page that sells.
AI referral revenue
Revenue from ChatGPT, Perplexity, Gemini and Copilot referrals tracked in GA4.
Case studies
AI shopping case studies
Cardo Systems
Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tapCardo Systems
- Challenge
- Buyers ask “will it fit?” and collections didn't answer.
- Result
- New collections built on the page type AI already cites.
Hulken
Shopify, rolling totes22,000%growth in AI search visibilityHover or tapHulken
- Challenge
- Generic rankings slipping while ads covered the gaps.
- Result
- SEO became the #1 revenue channel.
idyl
Shopify, fine jewellery+63%organic revenue year on yearHover or tapidyl
- Challenge
- Poetically named collections with no search language.
- Result
- Organic revenue +63% and LLM sessions +118% YoY.
Dynamo Fitness
Shopify, fitness equipment£150K+additional organic revenueHover or tapDynamo Fitness
- Challenge
- High-value categories in a market searched by city.
- Result
- Category, local and AI Overview content working together.
FAQ
AI shopping questions
What is AI shopping?
AI shopping is product research and buying done through AI assistants such as ChatGPT, Google AI Mode, Gemini, Perplexity and Copilot. Shoppers describe what they need, and the assistant recommends products, compares them and increasingly links straight to checkout.
How do AI shopping assistants choose products?
They look for pages and product data that match the request, then favour products with clear specifications, consistent pricing and availability, strong reviews and third-party mentions. Products that are hard to read or inconsistent across sources are usually left out.
How can a brand get its products recommended by ChatGPT?
Make sure ChatGPT's crawler and Bing can reach the product and collection pages, state the deciding facts (fit, size, materials, compatibility) in plain text, keep Product schema and pricing consistent, and earn mentions in the reviews and round-ups ChatGPT cites.
Do companies pay ChatGPT to recommend products?
Organic recommendations can't be bought. Where sponsored placements exist, they are labelled separately from the answer. The recommendation itself comes from what the assistant finds and trusts.
What are AI shopping agents?
AI shopping agents go a step further than assistants: they compare options, build a basket and can complete checkout for the shopper. They depend on structured product data, so feeds, schema and accurate stock information matter even more.
Which ecommerce pages do AI platforms cite most?
It varies by category. For Cardo Systems, collection pages earned 58% of AI Overview citations, which is why collection architecture is often the first fix.
Can AI visibility be tied to sales?
AI referral sessions and their revenue are tracked in GA4, alongside the branded search growth that often follows AI recommendations.
Get products into AI answers.
The AI Visibility Audit tests the shopping prompts that matter for the catalogue. £1,500.