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Gemini SEO
Gemini grounds its answers in Google Search and Google's understanding of entities. Strong Google SEO and consistent entity data come first.
How it works
Where Gemini gets its sources
Google Search grounding
Search results are used to ground answers to current questions.
Entity data
Google's Knowledge Graph shapes how brands, products and people are described.
Google-Extended
A robots.txt control for whether content can be used for Gemini training and grounding.
Common issues
What we usually find on Gemini
Issues
- Google-Extended blocked without anyone weighing the visibility trade-off
- Founders, products or categories described inconsistently across sources
- No Knowledge Panel, or a panel for the wrong company
- Wikidata items missing or poorly referenced
What we optimise
- Review the Google-Extended decision with the trade-offs laid out
- Align entity facts across site, schema, Wikidata and profiles
- Knowledge Panel claims and corrections
- Test how Gemini describes the brand before and after
Proof
Related client work
SALTO Systems
Access control technology1 in 44smart-access answers recommended SALTOHover or tapSALTO Systems
- Challenge
- Competitors named more often on buying prompts.
- Result
- A category page plan to turn mentions into recommendations.
eLogii
Route optimisation SaaS+51%US organic clicks month on monthHover or tapeLogii
- Challenge
- Organic clicks fell sharply after a Google core update.
- Result
- US clicks +51% and demo requests at a 2026 high.
Paylists
Peppol e-invoicing SaaS7European markets in one AI citation programmeHover or tapPaylists
- Challenge
- Seven markets, each with its own questions and sources.
- Result
- An ongoing programme prioritised by prompt impact.
Fill
E-signature SaaS+88.9%revenue, with organic traffic +153%Hover or tapFill
- Challenge
- Technical, keyword and AI work needed joining up.
- Result
- Revenue +88.9% and organic traffic +153%.
FAQ
Gemini questions
How does a brand rank in Google Gemini?
Gemini grounds answers in Google Search and Google's entity data, so strong Google indexation and rankings come first. Consistent entity facts, a clear Knowledge Panel and answer-first pages then decide how the brand is described and whether it is named.
How does a brand gain visibility in Gemini?
By being well represented where Gemini looks: indexed, well-structured pages in Google Search, consistent facts across Google's entity sources and Wikidata, and coverage in trusted third-party sources for the category.
Where does Gemini get its information?
Gemini draws on Google Search results to ground answers to current questions, and on Google's Knowledge Graph for facts about brands, products and people.
Is Gemini SEO different from AI Overview optimisation?
They share Google's index, but Gemini is a separate product with its own grounding and robots control, so both are tested separately.
Should Google-Extended be blocked?
Blocking it keeps content out of Gemini training and grounding. That's a business decision, but it can reduce how often Gemini draws on the site.
How is traffic from Gemini tracked?
Gemini referrals appear in GA4 under its referral source. Setting up an AI referral channel group in GA4 brings Gemini, ChatGPT, Perplexity and Copilot together so their sessions and conversions can be compared.
Other platforms: ChatGPT · AI Overviews · Perplexity · Copilot
See how the brand performs on Gemini.
The AI Visibility Audit tests Gemini alongside four other AI platforms. £1,500.