/* Layout idea: deck branding. Navy heroes, white body, mint highlight; SaaS = indigo, ecommerce = amber. Cards are white, bordered, lifted on hover. */
:root {
  --paper: #ffffff;
  --surface: #f5f6fa;
  --ink: #0d1336;
  --navy: #1a2050;
  --navy-deep: #12173d;
  --muted: #4a5068;
  --sub: #6b7294;
  --num: #cfd3e8;
  --line: #e2e4ef;
  --mint: #1bab9f;
  --mint-dark: #0b7a71;
  --mint-soft: #e3f6f3;
  --indigo: #5567ba;
  --indigo-soft: #eceffa;
  --amber: #f4a422;
  --amber-dark: #9a5f00;
  --amber-soft: #fdf2df;
  --pink: #e64592;
  --on-navy: #c9cde3;
  --shadow: 0 1px 2px rgba(13,19,54,.05), 0 4px 14px -6px rgba(13,19,54,.10);
  --shadow-hover: 0 2px 4px rgba(13,19,54,.06), 0 18px 36px -14px rgba(13,19,54,.28);
  --font: "Figtree", system-ui, -apple-system, "Segoe UI", Arial, sans-serif;
  --wrap: 1160px;
  color-scheme: light;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--font); font-size: 17px; line-height: 1.6; }
img, svg { max-width: 100%; }
a { color: var(--mint-dark); text-underline-offset: 3px; }
a:focus-visible, button:focus-visible, input:focus-visible, select:focus-visible, textarea:focus-visible, summary:focus-visible { outline: 3px solid var(--mint); outline-offset: 3px; }
h1, h2, h3, h4 { font-weight: 700; line-height: 1.12; letter-spacing: -0.015em; text-wrap: balance; margin: 0; }
h1 { font-size: clamp(2.2rem, 4.8vw, 3.5rem); }
h2 { font-size: clamp(1.65rem, 3vw, 2.3rem); }
h3 { font-size: 1.2rem; }
p { margin: 0; }
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 clamp(16px, 4vw, 40px); }
.prose { max-width: 70ch; }
.prose > * + * { margin-top: 1.05em; }
.prose h2 { margin-top: 1.8em; font-size: 1.7rem; }
.prose h3 { margin-top: 1.4em; font-size: 1.25rem; }
.prose ul, .prose ol { padding-left: 1.25em; }
.prose li + li { margin-top: 0.4em; }
.prose code { font-family: ui-monospace, Menlo, Consolas, monospace; font-size: 0.88em; background: var(--surface); padding: 0.1em 0.35em; border-radius: 4px; }
.label { display: inline-flex; align-items: center; gap: 8px; font-weight: 700; font-size: 0.75rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--mint-dark); }
.label::before { content: ""; width: 22px; height: 10px; border-radius: 6px; background: var(--mint); flex: none; }
.label.saas { color: var(--indigo); } .label.saas::before { background: var(--indigo); }
.label.ecom { color: var(--amber-dark); } .label.ecom::before { background: var(--amber); }
.lede { font-size: 1.15rem; color: var(--muted); max-width: 64ch; }
.muted { color: var(--muted); }
.small { font-size: 0.9rem; }

/* ---------- Header + nav ---------- */
.site-header { background: var(--paper); border-bottom: 1px solid var(--line); position: sticky; top: 0; z-index: 50; }
.site-header .bar { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 70px; }
.brand { text-decoration: none; color: var(--ink); display: grid; line-height: 1.15; padding: 8px 0; flex: none; }
.brand strong { font-weight: 800; font-size: 1.25rem; letter-spacing: -0.01em; }
.brand span { font-weight: 700; font-size: 0.66rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--sub); display: inline-flex; align-items: center; gap: 7px; }
.dots { display: inline-flex; gap: 4px; }
.dots i { width: 7px; height: 7px; border-radius: 50%; background: var(--mint); display: block; }
.dots i:nth-child(2) { background: var(--indigo); } .dots i:nth-child(3) { background: var(--amber); }
.nav { display: flex; align-items: center; gap: 4px; }
.nav > ul { list-style: none; margin: 0; padding: 0; display: flex; align-items: center; gap: 2px; }
.nav > ul > li { position: relative; }
.nav .top { display: inline-flex; align-items: center; gap: 4px; padding: 10px 11px; color: var(--ink); text-decoration: none; font-size: 0.94rem; font-weight: 500; border-radius: 8px; background: none; border: 0; font-family: var(--font); cursor: pointer; }
.nav .top:hover { background: var(--surface); }
.nav .top[aria-current="page"] { font-weight: 700; box-shadow: inset 0 -3px 0 var(--mint); border-radius: 8px 8px 0 0; }
.nav .top.saas { color: var(--indigo); font-weight: 700; }
.nav .top.ecom { color: var(--amber-dark); font-weight: 700; }
.nav .top.saas[aria-current="page"] { box-shadow: inset 0 -3px 0 var(--indigo); }
.nav .top.ecom[aria-current="page"] { box-shadow: inset 0 -3px 0 var(--amber); }
.nav .caret { width: 10px; height: 10px; transition: transform .2s; }
.nav li:hover > .top .caret, .nav li:focus-within > .top .caret { transform: rotate(180deg); }
.menu { position: absolute; top: calc(100% + 6px); left: 0; min-width: 300px; background: #fff; border: 1px solid var(--line); border-radius: 14px; box-shadow: var(--shadow-hover); padding: 18px; display: none; gap: 20px; }
.menu.wide { min-width: 560px; grid-template-columns: repeat(2, minmax(0, 1fr)); }
.menu.right { left: auto; right: 0; }
.nav li:hover > .menu, .nav li:focus-within > .menu { display: grid; }
.nav li:hover::after { content: ""; position: absolute; left: 0; right: 0; top: 100%; height: 10px; }
.menu h5 { margin: 0 0 6px; font-size: 0.7rem; letter-spacing: .08em; text-transform: uppercase; color: var(--mint-dark); }
.menu.saas h5 { color: var(--indigo); } .menu.ecom h5 { color: var(--amber-dark); }
.menu ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 2px; }
.menu a { display: block; padding: 7px 10px; margin: 0 -10px; border-radius: 8px; color: var(--ink); text-decoration: none; font-size: 0.93rem; }
.menu a small { display: block; color: var(--sub); font-size: 0.8rem; }
.menu a:hover { background: var(--surface); }
.nav .btn { margin-left: 8px; padding: 9px 16px; font-size: 0.9rem; }
.menu-toggle { display: none; background: none; border: 1px solid var(--line); border-radius: 10px; padding: 9px 12px; font: inherit; font-weight: 700; color: var(--ink); cursor: pointer; }

@media (max-width: 1060px) {
  .menu-toggle { display: inline-flex; }
  .nav { display: none; position: absolute; left: 0; right: 0; top: 100%; background: #fff; border-bottom: 1px solid var(--line); box-shadow: var(--shadow-hover); padding: 12px clamp(16px, 4vw, 40px) 20px; flex-direction: column; align-items: stretch; max-height: calc(100vh - 70px); overflow: auto; }
  .nav.open { display: flex; }
  .nav > ul { flex-direction: column; align-items: stretch; }
  .nav .top { width: 100%; justify-content: space-between; padding: 12px 4px; border-bottom: 1px solid var(--line); border-radius: 0; }
  .nav .top[aria-current="page"] { box-shadow: none; }
  .menu, .menu.wide { position: static; display: grid; box-shadow: none; border: 0; padding: 8px 4px 12px; min-width: 0; grid-template-columns: 1fr; gap: 10px; }
  .nav li:hover > .menu { display: grid; }
  .nav .caret { display: none; }
  .nav .btn { margin: 14px 0 0; justify-content: center; }
}

/* ---------- Buttons ---------- */
.btn { display: inline-flex; align-items: center; gap: 8px; padding: 13px 22px; border-radius: 10px; background: var(--mint); border: 2px solid var(--mint); color: var(--ink); text-decoration: none; font-weight: 700; font-size: 1rem; cursor: pointer; font-family: var(--font); line-height: 1.2; transition: background .15s, transform .15s; }
.btn:hover { background: #22c2b4; border-color: #22c2b4; transform: translateY(-1px); }
.btn.ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn.saas { background: var(--indigo); border-color: var(--indigo); color: #fff; }
.btn.ecom { background: var(--amber); border-color: var(--amber); color: var(--ink); }
.actions { display: flex; gap: 12px; flex-wrap: wrap; }

/* ---------- Sections ---------- */
section { padding: clamp(56px, 7vw, 92px) 0; }
section.tight { padding: clamp(32px, 4vw, 48px) 0; }
section.alt { background: var(--surface); }
.section-head { display: grid; gap: 12px; margin-bottom: 40px; max-width: 74ch; }
.split { display: grid; grid-template-columns: 1fr 1.3fr; gap: clamp(24px, 5vw, 64px); align-items: start; }
.split > .section-head { margin-bottom: 0; }

/* Hero */
.hero { background: var(--navy); color: #fff; padding-top: clamp(44px, 6vw, 84px); position: relative; overflow: hidden; }
.hero::before { content: ""; position: absolute; inset: 0; background-image: radial-gradient(rgba(255,255,255,.07) 1px, transparent 1px); background-size: 22px 22px; mask-image: linear-gradient(to left, #000 0%, transparent 70%); -webkit-mask-image: linear-gradient(to left, #000 0%, transparent 70%); pointer-events: none; }
.hero > .wrap { position: relative; }
.hero h1, .hero h2 { color: #fff; }
.hero .lede, .hero .crumbs, .hero .crumbs a { color: var(--on-navy); }
.hero .label { color: var(--mint); }
.hero .btn.ghost { color: #fff; border-color: rgba(255,255,255,.7); }
.hero em { font-style: normal; color: var(--mint); }
.hero.saas { border-bottom: 6px solid var(--indigo); } .hero.saas .label { color: #aab6f0; } .hero.saas .label::before { background: var(--indigo); } .hero.saas em { color: #aab6f0; }
.hero.ecom { border-bottom: 6px solid var(--amber); } .hero.ecom .label { color: var(--amber); } .hero.ecom .label::before { background: var(--amber); } .hero.ecom em { color: var(--amber); }
.hero-grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(28px, 5vw, 64px); align-items: center; }
.hero-copy { display: grid; gap: 20px; }
.hero-copy.narrow { max-width: 820px; }
.crumbs { font-size: 0.82rem; }
.crumbs a { color: inherit; }
.panel { background: #fff; color: var(--ink); border-radius: 16px; padding: 24px; display: grid; gap: 14px; box-shadow: 0 30px 60px -30px rgba(0,0,0,.5); }
.panel p, .panel li { color: var(--muted); }
.hero-stats { display: grid; grid-template-columns: repeat(2, minmax(0,1fr)); gap: 12px; }
.hero-stats div { background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12); border-radius: 14px; padding: 18px; }
.hero-stats strong { display: block; font-size: 2rem; font-weight: 800; color: #fff; line-height: 1; }
.hero-stats span { color: var(--on-navy); font-size: 0.9rem; }

/* Ladder */
.ladder ol { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.ladder li { display: grid; grid-template-columns: 30px 1fr; gap: 10px; padding: 10px 12px; border-radius: 10px; border: 1px solid var(--line); }
.ladder li b { display: block; color: var(--ink); }
.ladder li small { display: block; font-size: 0.86rem; line-height: 1.45; }
.ladder .step { font-weight: 800; color: var(--num); }
.ladder li.goal { border-color: var(--mint); background: var(--mint-soft); }
.ladder li.goal .step, .ladder li.goal b { color: var(--mint-dark); }
.prompt { font-family: ui-monospace, Menlo, Consolas, monospace; font-size: 0.82rem; background: var(--surface); border-radius: 8px; padding: 9px 12px; color: var(--muted); }

/* ---------- Grids ---------- */
.grid { display: grid; gap: 20px; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); }
.grid.two { grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); }
.grid.three { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.grid.four { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.grid.five { grid-template-columns: repeat(5, minmax(0, 1fr)); }
@media (max-width: 1000px) { .grid.three, .grid.four, .grid.five { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 620px) { .grid.three, .grid.four, .grid.two { grid-template-columns: 1fr; } .grid.five { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

/* ---------- Cards (new system) ---------- */
.card { position: relative; background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 26px; display: flex; flex-direction: column; gap: 12px; color: var(--ink); box-shadow: var(--shadow); transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease; }
a.card { text-decoration: none; }
a.card:hover { transform: translateY(-3px); box-shadow: var(--shadow-hover); border-color: var(--mint); }
a.card.saas:hover { border-color: var(--indigo); } a.card.ecom:hover { border-color: var(--amber); }
.card p { color: var(--muted); }
.card h3 { font-size: 1.18rem; }
.chip { width: 46px; height: 46px; border-radius: 13px; display: grid; place-items: center; background: var(--mint-soft); color: var(--mint-dark); font-weight: 800; font-size: 0.95rem; flex: none; }
.chip svg { width: 22px; height: 22px; stroke: currentColor; fill: none; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.saas .chip { background: var(--indigo-soft); color: var(--indigo); }
.ecom .chip { background: var(--amber-soft); color: var(--amber-dark); }
.card .kicker { font-weight: 700; font-size: 0.7rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--sub); }
.card .foot { margin-top: auto; padding-top: 16px; border-top: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.card .foot b { font-size: 0.98rem; }
.card .go { width: 34px; height: 34px; border-radius: 50%; display: grid; place-items: center; background: var(--surface); color: var(--ink); flex: none; transition: background .2s, color .2s, transform .2s; }
.card .go svg { width: 16px; height: 16px; stroke: currentColor; fill: none; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
a.card:hover .go { background: var(--mint); transform: translateX(3px); }
a.card.saas:hover .go { background: var(--indigo); color: #fff; } a.card.ecom:hover .go { background: var(--amber); }
.card .more { font-weight: 700; color: var(--mint-dark); font-size: 0.95rem; }
.card.featured { border: 2px solid var(--mint); }
.card.featured .badge { position: absolute; top: -12px; left: 24px; background: var(--mint); color: var(--ink); font-size: 0.72rem; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; padding: 4px 10px; border-radius: 999px; }
.alt .card { box-shadow: var(--shadow); }
.checks { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.checks li { display: grid; grid-template-columns: 20px 1fr; gap: 8px; font-size: 0.95rem; color: var(--muted); }
.checks li::before { content: ""; width: 18px; height: 18px; margin-top: 3px; border-radius: 50%; background: var(--mint-soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%230b7a71' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E") center / 12px no-repeat; }
.checks.lg li { font-size: 1rem; color: var(--ink); }

/* Problem cards: number + headline + detail */
.problem { gap: 14px; }
.problem .tag-num { font-size: 0.8rem; font-weight: 800; color: var(--mint-dark); letter-spacing: .06em; }

/* Platform tiles */
.platform { padding: 22px; }
.platform .logo { font-weight: 800; font-size: 1.05rem; display: flex; align-items: center; gap: 10px; }
.platform .logo i { width: 10px; height: 10px; border-radius: 3px; background: var(--mint); display: block; }
.platform .key { font-size: 0.84rem; color: var(--ink); background: var(--surface); border-radius: 8px; padding: 8px 10px; }

/* Lever rows */
.levers { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 40px; }
.lever { display: grid; grid-template-columns: 46px 1fr; gap: 16px; padding: 22px 0; border-top: 1px solid var(--line); }
.lever h3 { font-size: 1.08rem; margin-bottom: 4px; }
.lever p { color: var(--muted); font-size: 0.96rem; }
@media (max-width: 820px) { .levers { grid-template-columns: 1fr; } }

/* Steps */
.steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 20px; list-style: none; padding: 0; margin: 0; counter-reset: s; }
.steps li { position: relative; background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 24px; display: flex; flex-direction: column; gap: 10px; box-shadow: var(--shadow); }
.steps li::before { counter-increment: s; content: counter(s, decimal-leading-zero); font-weight: 800; font-size: 0.85rem; color: var(--mint-dark); background: var(--mint-soft); border-radius: 999px; padding: 4px 10px; align-self: flex-start; }
.steps p { color: var(--muted); font-size: 0.95rem; }
.steps .out { margin-top: auto; padding-top: 12px; border-top: 1px dashed var(--line); font-size: 0.85rem; font-weight: 600; color: var(--mint-dark); }
@media (max-width: 1000px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; } }

/* Stats */
.stats { display: grid; grid-template-columns: repeat(auto-fit, minmax(170px, 1fr)); gap: 16px; }
.stat { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 22px; display: grid; gap: 6px; align-content: start; box-shadow: var(--shadow); }
.stat strong { font-weight: 800; font-size: 2.3rem; line-height: 1; font-variant-numeric: tabular-nums; color: var(--mint-dark); }
.stat:nth-child(4n+2) strong { color: var(--indigo); }
.stat:nth-child(4n+3) strong { color: var(--amber-dark); }
.stat:nth-child(4n+4) strong { color: var(--pink); }
.stat span { font-size: 0.92rem; color: var(--muted); }
.stat small { font-weight: 700; font-size: 0.7rem; letter-spacing: 0.07em; text-transform: uppercase; color: var(--sub); }
@media (max-width: 560px) { .stats { grid-template-columns: repeat(2, minmax(0,1fr)); gap: 10px; } .stat { padding: 14px; } .stat strong { font-size: 1.6rem; } .stat:last-child:nth-child(odd) { grid-column: 1 / -1; } }

/* Case tiles (flip) */
.tiles { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 18px; }
@media (max-width: 1000px) { .tiles { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.tile { perspective: 1400px; aspect-ratio: 1 / 1; }
.tile-in { position: relative; width: 100%; height: 100%; transition: transform .65s cubic-bezier(.2,.75,.2,1); transform-style: preserve-3d; }
.tile:hover .tile-in, .tile.on .tile-in, .tile:focus-within .tile-in { transform: rotateY(180deg); }
.face { position: absolute; inset: 0; backface-visibility: hidden; -webkit-backface-visibility: hidden; border-radius: 20px; padding: 22px; display: flex; flex-direction: column; overflow: hidden; }
.front { background: var(--navy-deep); color: #fff; }
.front::before { content: ""; position: absolute; inset: 0; background-image: radial-gradient(rgba(255,255,255,.10) 1px, transparent 1px); background-size: 16px 16px; mask-image: linear-gradient(150deg, transparent 30%, #000 100%); -webkit-mask-image: linear-gradient(150deg, transparent 30%, #000 100%); }
.front::after { content: ""; position: absolute; width: 70%; aspect-ratio: 1; right: -20%; top: -25%; border-radius: 50%; background: radial-gradient(circle, rgba(85,103,186,.75), transparent 65%); }
.front.ecom::after { background: radial-gradient(circle, rgba(244,164,34,.65), transparent 65%); }
.front > * { position: relative; z-index: 1; }
.front .pill { align-self: flex-start; font-size: 0.66rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; padding: 4px 9px; border-radius: 999px; background: rgba(255,255,255,.12); border: 1px solid rgba(255,255,255,.18); }
.front h3 { font-size: 1.4rem; margin-top: 12px; color: #fff; }
.front .sector { font-size: 0.85rem; color: var(--on-navy); margin-top: 2px; }
.front .fig { margin-top: auto; font-size: clamp(1.7rem, 2.6vw, 2.3rem); font-weight: 800; line-height: 1; }
.front .fig.saas { color: #aab6f0; } .front .fig.ecom { color: var(--amber); }
.front .figl { font-size: 0.86rem; color: var(--on-navy); margin-top: 6px; line-height: 1.35; }
.front .hint { margin-top: 12px; font-size: 0.7rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: rgba(255,255,255,.55); }
.back { transform: rotateY(180deg); background: #fff; border: 1px solid var(--line); gap: 8px; box-shadow: var(--shadow); }
.back .bar { height: 5px; border-radius: 3px; width: 40px; background: var(--indigo); }
.back.ecom .bar { background: var(--amber); }
.back h3 { font-size: 1.1rem; }
.back dt { font-size: 0.66rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--sub); margin-top: 4px; }
.back dd { margin: 0; font-size: 0.86rem; color: var(--muted); line-height: 1.42; }
.back dl { margin: 0; }
.back .btn { margin-top: auto; justify-content: center; padding: 9px 12px; font-size: 0.86rem; }
.tile-flip { position: absolute; inset: 0; background: none; border: 0; cursor: pointer; z-index: 2; border-radius: 20px; }
.tile.on .tile-flip { display: none; }
@media (max-width: 560px) {
  .tiles { gap: 10px; }
  .face { padding: 14px; border-radius: 16px; }
  .front h3 { font-size: 1.02rem; margin-top: 8px; } .front .sector, .front .hint { display: none; }
  .front .fig { font-size: 1.45rem; } .front .figl { font-size: 0.74rem; }
  .back h3 { font-size: 0.92rem; } .back dt:first-of-type, .back dd:first-of-type { display: none; }
  .back dd { font-size: 0.74rem; } .back .btn { padding: 7px 8px; font-size: 0.72rem; }
}
@media (prefers-reduced-motion: reduce) { .tile-in { transition: none; } }

/* Pathways */
.path { position: relative; overflow: hidden; border-radius: 22px; padding: clamp(26px, 4vw, 38px); display: flex; flex-direction: column; gap: 14px; text-decoration: none; color: #fff; background: var(--navy); transition: transform .2s, box-shadow .2s; }
.path::after { content: ""; position: absolute; width: 60%; aspect-ratio: 1; right: -15%; bottom: -40%; border-radius: 50%; background: radial-gradient(circle, rgba(85,103,186,.7), transparent 65%); }
.path.ecom::after { background: radial-gradient(circle, rgba(244,164,34,.55), transparent 65%); }
.path > * { position: relative; z-index: 1; }
.path:hover { transform: translateY(-3px); box-shadow: var(--shadow-hover); }
.path h2 { color: #fff; font-size: clamp(1.5rem, 2.6vw, 2rem); }
.path .label { color: #aab6f0; } .path .label::before { background: var(--indigo); }
.path.ecom .label { color: var(--amber); } .path.ecom .label::before { background: var(--amber); }
.path .checks li { color: var(--on-navy); }
.path .checks li::before { background-color: rgba(255,255,255,.12); }
.path .who { font-size: 0.85rem; color: var(--on-navy); }
.path .more { margin-top: auto; font-weight: 700; color: #fff; display: inline-flex; align-items: center; gap: 8px; }

/* Client strip */
.clients { padding: 28px 0; border-bottom: 1px solid var(--line); }
.clients .wrap { display: flex; align-items: center; gap: 14px 32px; flex-wrap: wrap; }
.client-names { display: flex; flex-wrap: wrap; gap: 8px 28px; list-style: none; margin: 0; padding: 0; font-weight: 800; font-size: 1.1rem; color: var(--sub); }
.client-names a { color: var(--sub); text-decoration: none; } .client-names a:hover { color: var(--ink); }

/* Definition, tables, FAQ */
.definition { font-size: 1.15rem; background: var(--mint-soft); border-radius: 14px; padding: 20px 24px; color: var(--ink); }
.table-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: 16px; background: #fff; }
table { border-collapse: collapse; width: 100%; font-size: 0.95rem; }
th, td { text-align: left; padding: 13px 16px; border-bottom: 1px solid var(--line); vertical-align: top; }
tr:last-child td { border-bottom: 0; }
th { font-weight: 700; font-size: 0.74rem; text-transform: uppercase; letter-spacing: 0.06em; color: var(--sub); background: var(--surface); }
.faq { display: grid; gap: 10px; max-width: 84ch; }
.faq details { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 18px 22px; }
.faq summary { font-weight: 700; cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 12px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-weight: 800; color: var(--mint-dark); }
.faq details[open] summary::after { content: "\2013"; }
.faq details p { margin-top: 10px; color: var(--muted); }
.alt .faq details { border-color: transparent; }

/* Tiers */
.tiers { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; align-items: stretch; }
@media (max-width: 900px) { .tiers { grid-template-columns: 1fr; } }
.tier .price { font-size: 2.4rem; font-weight: 800; line-height: 1; color: var(--ink); }
.tier .price small { font-size: 0.95rem; font-weight: 600; color: var(--sub); }

/* Misc */
.box { background: var(--mint-soft); border-radius: 14px; padding: 18px 20px; display: grid; gap: 6px; }
.facts dl { margin: 0; display: grid; gap: 14px; }
.facts dt { font-weight: 700; font-size: 0.7rem; text-transform: uppercase; letter-spacing: 0.07em; color: var(--sub); }
.facts dd { margin: 2px 0 0; color: var(--ink); }
.tags { display: flex; flex-wrap: wrap; gap: 6px; }
.tag { font-weight: 600; font-size: 0.74rem; padding: 4px 10px; border-radius: 999px; background: var(--surface); color: var(--muted); }
.hero .tag { background: rgba(255,255,255,.12); color: #fff; }
.filter { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 28px; }
.filter button { font: inherit; font-weight: 700; font-size: 0.9rem; padding: 9px 18px; border-radius: 999px; border: 1px solid var(--line); background: #fff; color: var(--ink); cursor: pointer; }
.filter button[aria-pressed="true"] { background: var(--ink); border-color: var(--ink); color: #fff; }
.form { display: grid; gap: 16px; }
.field { display: grid; gap: 6px; }
.field label { font-weight: 600; font-size: 0.95rem; color: var(--ink); }
.field input, .field select, .field textarea { font: inherit; font-size: 1rem; padding: 12px 13px; border-radius: 10px; border: 1px solid var(--line); background: var(--surface); color: var(--ink); width: 100%; }
.field textarea { min-height: 130px; resize: vertical; }
.hp { position: absolute; left: -9999px; }
.form-status { padding: 12px 14px; border-radius: 10px; background: var(--mint-soft); color: var(--ink); display: none; }
.form-status.show { display: block; }
.post-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 14px; }
.callout { border-left: 4px solid var(--mint); padding: 6px 0 6px 18px; color: var(--muted); }
.note { margin-top: 18px; font-size: 0.9rem; color: var(--sub); }

/* CTA + footer */
.cta { background: var(--navy); color: #fff; position: relative; overflow: hidden; }
.cta::before { content: ""; position: absolute; inset: 0; background-image: radial-gradient(rgba(255,255,255,.07) 1px, transparent 1px); background-size: 22px 22px; mask-image: linear-gradient(to right, transparent, #000); -webkit-mask-image: linear-gradient(to right, transparent, #000); }
.cta .wrap { position: relative; display: grid; gap: 18px; }
.cta h2 { color: #fff; }
.cta p { color: var(--on-navy); max-width: 62ch; }
.cta .btn.ghost { color: #fff; border-color: rgba(255,255,255,.7); }
.site-footer { padding: 52px 0 36px; font-size: 0.92rem; color: var(--muted); background: var(--surface); }
.foot-grid { display: grid; grid-template-columns: 1.4fr repeat(4, 1fr); gap: 28px; }
.foot-grid h4 { font-size: 0.74rem; text-transform: uppercase; letter-spacing: 0.07em; color: var(--sub); margin-bottom: 10px; }
.foot-grid ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 6px; }
.foot-grid a { color: var(--muted); text-decoration: none; }
.foot-grid a:hover { color: var(--mint-dark); text-decoration: underline; }
.legal { margin-top: 28px; padding-top: 20px; border-top: 1px solid var(--line); font-size: 0.82rem; color: var(--sub); }

@media (max-width: 860px) {
  .hero-grid, .split { grid-template-columns: 1fr; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { transition: none !important; } }
.btn.gold { background: var(--amber); border-color: var(--amber); color: var(--ink); }
.btn.gold:hover { background: #f7b443; border-color: #f7b443; }
.front .fig, .front .fig.saas, .front .fig.ecom { color: var(--amber); }

/* Logo: Digital + pink Delight + mint dot */
.brand strong { font-size: 1.3rem; letter-spacing: -0.02em; }
.brand .pk { color: var(--pink); }
.brand .dt { color: var(--mint); }

/* Every "Book a strategy call" button is gold */
a.btn.book, a.btn[href*="calendly.com"] { background: var(--amber); border-color: var(--amber); color: var(--ink); }
a.btn.book:hover, a.btn[href*="calendly.com"]:hover { background: #f7b443; border-color: #f7b443; }

/* Section label pills and icon chips rotate through the brand colours */
:root { --pink-dark: #c22d76; --pink-soft: #fde8f1; }
main > section:not(.hero):not(.cta):nth-of-type(4n+1) .section-head .label:not(.saas):not(.ecom) { color: var(--indigo); }
main > section:not(.hero):not(.cta):nth-of-type(4n+1) .section-head .label:not(.saas):not(.ecom)::before { background: var(--indigo); }
main > section:not(.hero):not(.cta):nth-of-type(4n+1) :is(.card:not(.saas):not(.ecom), .lever) .chip { background: var(--indigo-soft); color: var(--indigo); }
main > section:not(.hero):not(.cta):nth-of-type(4n+2) .section-head .label:not(.saas):not(.ecom) { color: var(--amber-dark); }
main > section:not(.hero):not(.cta):nth-of-type(4n+2) .section-head .label:not(.saas):not(.ecom)::before { background: var(--amber); }
main > section:not(.hero):not(.cta):nth-of-type(4n+2) :is(.card:not(.saas):not(.ecom), .lever) .chip { background: var(--amber-soft); color: var(--amber-dark); }
main > section:not(.hero):not(.cta):nth-of-type(4n+3) .section-head .label:not(.saas):not(.ecom) { color: var(--pink-dark); }
main > section:not(.hero):not(.cta):nth-of-type(4n+3) .section-head .label:not(.saas):not(.ecom)::before { background: var(--pink); }
main > section:not(.hero):not(.cta):nth-of-type(4n+3) :is(.card:not(.saas):not(.ecom), .lever) .chip { background: var(--pink-soft); color: var(--pink-dark); }
.brand strong span { display: inline; font-size: inherit; font-weight: inherit; letter-spacing: inherit; text-transform: none; }
.brand strong .pk { color: var(--pink); } .brand strong .dt { color: var(--mint); }
.related .section-head { margin-bottom: 20px; }
.rel-grid { grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); }
.card.rel { padding: 20px; gap: 8px; }
.card.rel h3 { font-size: 1.02rem; }
.card.rel .foot { padding-top: 12px; }

/* Tiered case study menu */
.menu.tiered { padding: 10px; min-width: 270px; overflow: visible; }
.menu.tiered > ul { gap: 2px; }
.menu.tiered .has-sub { position: relative; }
.menu.tiered .has-sub > a { margin: 0; padding: 9px 30px 9px 12px; font-weight: 600; }
.menu.tiered .has-sub > a::after { content: "\203A"; position: absolute; right: 12px; top: 50%; transform: translateY(-50%); font-size: 1.2rem; color: var(--sub); }
.menu.tiered .has-sub.saas > a { color: var(--indigo); }
.menu.tiered .has-sub.ecom > a { color: var(--amber-dark); }
.menu.tiered .sub { position: absolute; left: 100%; top: -10px; min-width: 210px; margin-left: 8px; background: #fff; border: 1px solid var(--line); border-radius: 14px; box-shadow: var(--shadow-hover); padding: 10px; display: none; }
.menu.tiered .sub::before { content: ""; position: absolute; left: -12px; top: 0; bottom: 0; width: 12px; }
.menu.tiered .has-sub:hover > .sub, .menu.tiered .has-sub:focus-within > .sub { display: grid; }
.menu.tiered .has-sub:hover > a { background: var(--surface); }
.menu.tiered .sub a { margin: 0; padding: 7px 12px; }
.menu.tiered .all { border-top: 1px solid var(--line); margin-top: 6px; padding-top: 6px; }
.menu.tiered .all a { margin: 0; padding: 7px 12px; font-size: 0.88rem; color: var(--mint-dark); font-weight: 600; }
@media (max-width: 1060px) {
  .menu.tiered { padding: 4px 0 10px; }
  .menu.tiered .sub { position: static; display: grid; box-shadow: none; border: 0; margin: 0 0 6px 12px; padding: 0 0 0 10px; border-left: 2px solid var(--line); border-radius: 0; min-width: 0; }
  .menu.tiered .has-sub > a::after { content: ""; }
}
.nav .top, .nav .btn { white-space: nowrap; }
@media (min-width: 1061px) and (max-width: 1320px) { .nav .top { padding: 10px 7px; font-size: 0.9rem; } .nav .btn { padding: 9px 12px; font-size: 0.86rem; } }

/* Dropdown-only tops and mobile accordion */
.nav .xp { display: none; background: none; border: 0; cursor: pointer; color: var(--ink); padding: 0; }
.nav li.open > .menu { display: grid; }
.nav li.open > .top .caret { transform: rotate(180deg); }
@media (max-width: 1060px) {
  .nav li:hover > .menu, .nav li:focus-within > .menu, .menu, .menu.wide { display: none; }
  .nav li.open > .menu { display: grid; }
  .nav > ul > li > a.top { padding-right: 52px; }
  .nav .dd .caret, .nav .xp .caret { display: block; width: 12px; height: 12px; }
  .nav .xp { display: flex; align-items: center; justify-content: center; position: absolute; right: 0; top: 2px; width: 44px; height: 42px; }
  .nav li.open > .xp .caret, .nav li.open > .dd .caret { transform: rotate(180deg); }
  .menu.tiered .has-sub:hover > .sub, .menu.tiered .has-sub:focus-within > .sub, .menu.tiered .sub { display: none; }
  .menu.tiered .has-sub.open > .sub { display: grid; }
  .menu.tiered .has-sub > a { padding-right: 52px; }
  .menu.tiered .sub-xp { top: 0; }
}
.blog-grid .card.lead { grid-column: 1 / -1; }
.blog-grid .card.lead h3 { font-size: 1.5rem; }
/* Blog post header */
.post-hero .hero-grid { align-items: center; }
.post-hero h1 { font-size: clamp(2rem, 3.6vw, 2.9rem); }
.post-hero .lede { color: #fff; font-size: 1.08rem; }
.keypoints { list-style: none; margin: 18px 0 0; padding: 0; display: grid; gap: 10px; }
.keypoints li { position: relative; padding-left: 30px; color: var(--on-navy); font-size: 0.98rem; line-height: 1.5; }
.keypoints li::before { content: ""; position: absolute; left: 0; top: 4px; width: 18px; height: 18px; border-radius: 50%; background: var(--mint) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 18 18'%3E%3Cpath d='M5 9.2l2.6 2.6L13 6.4' stroke='%230d1336' stroke-width='2.2' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/18px no-repeat; }
.post-img { margin: 0; }
.post-img img { display: block; width: 100%; height: auto; border-radius: 22px; box-shadow: 0 24px 60px rgba(0,0,0,.28); }
@media (max-width: 1000px) { .post-img { margin-top: 28px; } }
/* Blog cards with images */
.post-card { padding: 0; overflow: hidden; display: flex; flex-direction: column; }
.post-card img { display: block; width: 100%; height: auto; aspect-ratio: 3 / 2; object-fit: cover; border-bottom: 1px solid var(--line); }
.post-card .pc-body { padding: 22px 24px 20px; display: flex; flex-direction: column; flex: 1; }
.post-card .pc-body p { flex: 1; }
.blog-grid .post-card.lead { flex-direction: row; }
.blog-grid .post-card.lead img { width: 50%; aspect-ratio: auto; border-bottom: 0; border-right: 1px solid var(--line); }
.blog-grid .post-card.lead .pc-body { justify-content: center; padding: 34px 38px; }
@media (max-width: 1000px) { .blog-grid .post-card.lead { flex-direction: column; } .blog-grid .post-card.lead img { width: 100%; border-right: 0; border-bottom: 1px solid var(--line); } }
/* In-article CTA box */
.post-cta { margin-top: 2.4em; background: var(--navy); color: #fff; border-radius: 20px; padding: 30px 32px; }
.post-cta .label { color: var(--mint); margin: 0; }
.post-cta h3 { color: #fff; font-size: 1.45rem; margin-top: 8px; }
.post-cta p { color: var(--on-navy); }
.post-cta .btn { margin-top: 14px; }
.post-card h3 { margin: 6px 0 10px; }
/* Blog post banner with overlaid title */
.post-banner { position: relative; background-color: var(--navy); background-size: cover; background-position: right center; color: #fff; min-height: 460px; display: flex; align-items: flex-end; }
.post-banner::before { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(26,32,80,.97) 0%, rgba(26,32,80,.9) 38%, rgba(26,32,80,.15) 62%, rgba(26,32,80,0) 100%); }
.post-banner .wrap { position: relative; width: 100%; padding-top: 70px; padding-bottom: 60px; }
.post-banner .pb-copy { max-width: 620px; }
.post-banner h1 { color: #fff; font-size: clamp(2.1rem, 3.8vw, 3.1rem); margin: 0; }
.post-banner .label { color: var(--mint); }
.post-banner .crumbs, .post-banner .crumbs a { color: var(--on-navy); }
.post-intro { background: var(--surface); border: 1px solid var(--line); border-left: 5px solid var(--mint); border-radius: 16px; padding: 24px 26px; margin-bottom: 2em; }
.post-intro .pi-lede { font-size: 1.12rem; color: var(--ink); font-weight: 500; margin: 0; }
.post-intro .keypoints li { color: var(--ink); }
@media (max-width: 1000px) {
  .post-banner { min-height: 560px; background-size: 170% auto; background-position: 85% top; background-repeat: no-repeat; }
  .post-banner::before { background: linear-gradient(180deg, rgba(26,32,80,0) 0%, rgba(26,32,80,.2) 30%, rgba(26,32,80,.95) 58%, rgba(26,32,80,1) 100%); }
  .post-banner .wrap { padding-top: 240px; padding-bottom: 36px; }
}
.prose .keypoints { padding-left: 0; margin-top: 16px; } .prose .post-intro + * { margin-top: 0; }
/* Post meta and intro below banner */
.post-meta { margin-bottom: 1.6em; }
.post-meta .crumbs { color: var(--sub); font-size: .88rem; margin: 0 0 8px; }
.post-meta .crumbs a { color: var(--sub); }
.post-meta .label { margin: 0; }
.post-meta .label a { color: inherit; text-decoration: underline; text-underline-offset: 3px; }
.prose .intro-h { margin-top: 0; }
.prose .keypoints li { color: var(--ink); }
.post-banner { min-height: 400px; align-items: center; }
.post-banner .wrap { padding-top: 60px; padding-bottom: 60px; }
@media (max-width: 1000px) { .post-banner { align-items: flex-end; min-height: 480px; } .post-banner .wrap { padding-top: 230px; padding-bottom: 32px; } }
.blog-grid .post-card[hidden] { display: none; }
.blog-grid.filtered .post-card.lead { grid-column: auto; flex-direction: column; }
.blog-grid.filtered .post-card.lead img { width: 100%; aspect-ratio: 3 / 2; border-right: 0; border-bottom: 1px solid var(--line); }
.blog-grid.filtered .post-card.lead .pc-body { padding: 22px 24px 20px; justify-content: flex-start; }
.blog-grid.filtered .post-card.lead h3 { font-size: 1.15rem; }
.content-box { background: #fff; border: 1px solid var(--line); border-radius: 20px; padding: clamp(24px, 4vw, 44px); max-width: 860px; box-shadow: var(--shadow); }
.content-box h3 { margin-top: 1.5em; }
/* Contact page */
.hero h1 em { color: var(--mint); font-style: normal; }
.proof { list-style: none; margin: 8px 0 0; padding: 0; display: grid; gap: 12px; width: 100%; max-width: 460px; }
.proof li { display: grid; grid-template-columns: auto 1fr; column-gap: 16px; align-items: baseline; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12); border-radius: 14px; padding: 14px 18px; }
.proof b { grid-row: span 2; font-size: 1.7rem; font-weight: 800; color: var(--amber); min-width: 120px; }
.proof span { color: #fff; font-weight: 600; }
.proof small { color: var(--on-navy); font-size: .82rem; text-transform: uppercase; letter-spacing: .06em; }
.form-card { padding: 0; overflow: hidden; color: var(--ink); }
.form-card .form-head { background: #e8f7f5; border-bottom: 1px solid var(--line); padding: 22px 26px; }
.form-card .form-head h2 { color: var(--ink); font-size: 1.25rem; margin: 0; }
.form-card > :not(.form-head) { margin-left: 26px; margin-right: 26px; }
.form-card > .small:last-child { margin-bottom: 24px; }
button.btn.book { background: var(--amber); border-color: var(--amber); color: var(--ink); justify-content: center; }
button.btn.book:hover { background: #f7b443; border-color: #f7b443; }
.proof li { align-items: center; }
.proof b { align-self: center; }
/* Contact hero: tablet and mobile */
@media (max-width: 1000px) {
  .contact-hero { padding-top: 36px; }
  .contact-hero .hero-grid { display: flex; flex-direction: column; align-items: stretch; gap: 0; max-width: 680px; margin: 0 auto; }
  .contact-hero .hero-copy { display: contents; }
  .contact-hero .crumbs { order: 1; } .contact-hero .label { order: 2; } .contact-hero h1 { order: 3; margin-bottom: 10px; } .contact-hero .lede { order: 4; margin-bottom: 22px; }
  .contact-hero .form-card { order: 5; }
  .contact-hero .actions { order: 6; margin-top: 22px; }
  .contact-hero .proof { grid-template-columns: repeat(3, minmax(0, 1fr)); max-width: none; gap: 10px; }
  .contact-hero .proof li { display: block; text-align: center; padding: 14px 8px; }
  .contact-hero .proof b { display: block; min-width: 0; font-size: 1.45rem; line-height: 1.1; }
  .contact-hero .proof span { display: block; font-size: .84rem; line-height: 1.3; margin-top: 6px; }
  .contact-hero .proof small { display: block; font-size: .68rem; margin-top: 4px; }
}
@media (max-width: 480px) {
  .contact-hero h1 { font-size: 2.3rem; }
  .contact-hero .proof b { font-size: 1.12rem; }
  .contact-hero .proof span { font-size: .76rem; }
  .contact-hero .form-card .form-head { padding: 18px 20px; }
  .contact-hero .form-card > :not(.form-head) { margin-left: 20px; margin-right: 20px; }
}
@media (max-width: 1000px) {
  .contact-hero .crumbs { margin: 0 0 18px; }
  .contact-hero .label { margin: 0 0 12px; }
  .contact-hero h1 { margin: 0 0 14px; }
  .contact-hero { padding-bottom: 48px; }
}
@media (min-width: 1001px) { .contact-hero .hero-grid { align-items: start; } .contact-hero .hero-copy { padding-top: 24px; } }
.contact-hero h1 em { color: var(--pink); }
/* H1 keyword highlights */
.hero h1 em.hl-pink, .contact-hero h1 em.hl-pink { color: var(--pink); }
.hero h1 em.hl-amber { color: var(--amber); }
.hero h1 em.hl-lav { color: #aab6f0; }
.hero h1 em.hl-mint { color: var(--mint); }
/* Founder photo */
.panel.with-photo .avatar { display: block; width: 132px; height: 132px; border-radius: 50%; object-fit: cover; border: 4px solid var(--mint); margin: 0 0 18px; box-shadow: 0 10px 24px rgba(13,19,54,.18); }
.post-meta .by { display: inline-flex; align-items: center; gap: 8px; }
.byline { display: flex; align-items: center; gap: 12px; }
.byline img { width: 44px; height: 44px; border-radius: 50%; object-fit: cover; border: 2px solid var(--mint); margin: 0; }
/* Testimonials */
.quote-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 22px; }
.quote-grid.one { grid-template-columns: minmax(0, 760px); }
.quote-card { position: relative; margin: 0; background: #fff; border: 1px solid var(--line); border-radius: 20px; padding: 34px 30px 26px; box-shadow: var(--shadow); display: flex; flex-direction: column; }
.quote-card .qm { position: absolute; top: 6px; left: 22px; font-size: 4.2rem; line-height: 1; color: var(--pink); font-weight: 800; }
.quote-card blockquote { margin: 18px 0 18px; flex: 1; }
.quote-card blockquote p { margin: 0; font-size: 1.06rem; line-height: 1.6; color: var(--ink); }
.quote-card figcaption { border-top: 1px solid var(--line); padding-top: 14px; display: flex; flex-direction: column; gap: 2px; }
.quote-card figcaption b { color: var(--ink); }
.quote-card figcaption span { color: var(--sub); font-size: .9rem; }
.quote-grid .quote-card:nth-child(4n+2) .qm { color: var(--amber); }
.quote-grid .quote-card:nth-child(4n+3) .qm { color: var(--indigo); }
.quote-grid .quote-card:nth-child(4n+4) .qm { color: var(--mint); }
.quote-card.on-navy { background: rgba(255,255,255,.06); border-color: rgba(255,255,255,.14); box-shadow: none; margin-top: 18px; max-width: 460px; padding: 30px 22px 18px; }
.quote-card.on-navy blockquote p { color: #fff; font-size: .98rem; }
.quote-card.on-navy figcaption { border-color: rgba(255,255,255,.14); }
.quote-card.on-navy figcaption b { color: #fff; } .quote-card.on-navy figcaption span { color: var(--on-navy); }
@media (max-width: 760px) { .quote-grid { grid-template-columns: 1fr; } }
@media (max-width: 1000px) { .contact-hero .quote-card.on-navy { order: 7; max-width: none; } }
/* Rich case studies */
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.stat-row { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.stat-tile { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 24px 24px 20px; box-shadow: var(--shadow); display: flex; flex-direction: column; gap: 4px; }
.stat-tile strong { font-size: clamp(1.8rem, 3vw, 2.4rem); font-weight: 800; color: var(--ink); line-height: 1.1; }
.stat-tile span { color: var(--ink); font-weight: 600; }
.stat-tile small { color: var(--sub); font-size: .88rem; }
.approach { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px 28px; counter-reset: a; }
.approach li { display: grid; grid-template-columns: 52px 1fr; gap: 14px; align-items: start; padding: 18px 0; border-top: 1px solid var(--line); }
.approach span { font-weight: 800; font-size: 1.3rem; color: var(--mint-dark); }
.approach p { margin: 0; color: var(--ink); line-height: 1.6; }
.results-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: 36px; align-items: start; }
.results-grid .prose p { font-size: 1.1rem; color: var(--ink); }
.chart { margin: 0; background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 22px 24px; box-shadow: var(--shadow); display: grid; gap: 14px; }
.chart + .chart { margin-top: 18px; }
.chart figcaption { display: flex; flex-direction: column; gap: 2px; }
.chart figcaption b { color: var(--ink); }
.chart figcaption span { color: var(--sub); font-size: .9rem; }
.chart svg { width: 100%; height: auto; display: block; }
.chart svg g:hover rect, .chart svg path:hover { opacity: .85; }
.market-list { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px; }
.market-list li { background: #eef0fa; color: var(--ink); font-weight: 600; border-radius: 999px; padding: 8px 16px; }
@media (max-width: 900px) { .results-grid, .approach { grid-template-columns: 1fr; } }
@media (max-width: 640px) { .stat-row { grid-template-columns: 1fr; } }
/* Promo band */
.promo-band { background: linear-gradient(120deg, #fff4df, #ffe7c2); }
.promo-inner { display: flex; align-items: center; justify-content: space-between; gap: 28px; padding-top: 44px; padding-bottom: 44px; }
.promo-inner h2 { margin: 6px 0 8px; font-size: clamp(1.5rem, 2.6vw, 2rem); }
.promo-inner p { margin: 0; color: var(--ink); max-width: 640px; }
.promo-band .label { color: var(--amber-dark); }
.promo-inner .btn { flex-shrink: 0; }
@media (max-width: 760px) { .promo-inner { flex-direction: column; align-items: flex-start; } }
.keypoints.on-dark li { color: #fff; }
.contact-hero .keypoints.on-dark { order: 6; margin-top: 4px; }
/* Legal */
.legal-copy { max-width: 760px; }
.legal a { color: inherit; }
/* Approach single column */
.approach.single { grid-template-columns: 1fr; max-width: 860px; }
/* 404 */
.hero-404 { padding-bottom: 40px; }
.robot-wrap { display: flex; justify-content: center; }
.robot-404 { width: min(420px, 100%); height: auto; }
.robot-404 g { transform-origin: 300px 220px; }
@media (prefers-reduced-motion: reduce) { .robot-404 animate, .robot-404 animateTransform { display: none; } }
.chart img { width: 100%; height: auto; display: block; border-radius: 12px; }
.steps:has(> li:nth-child(3):last-child) { grid-template-columns: repeat(3, minmax(0, 1fr)); }
@media (max-width: 860px) { .steps:has(> li:nth-child(3):last-child) { grid-template-columns: 1fr; } }

/* Homepage hero: example AI answer + free check form */
.ai-demo { gap: 0; padding: 0; overflow: hidden; }
.ai-q { display: flex; gap: 12px; align-items: flex-start; padding: 18px 22px; background: var(--surface); border-bottom: 1px solid var(--line); }
.ai-q p { margin: 0; color: var(--ink); font-weight: 600; line-height: 1.45; }
.ai-badge { flex: none; width: 30px; height: 30px; border-radius: 50%; display: grid; place-items: center; background: var(--navy); color: #fff; font-size: 0.72rem; font-weight: 800; letter-spacing: .02em; }
.ai-a { padding: 18px 22px 6px; display: grid; gap: 10px; }
.ai-a p { margin: 0; }
.ai-a ol { margin: 0; padding-left: 1.3em; display: grid; gap: 6px; color: var(--muted); }
.ai-a li b { color: var(--ink); }
.ai-note { font-size: 0.76rem; color: #6b7088 !important; }
.ai-form { margin: 14px 22px 22px; padding: 16px; border-radius: 12px; background: #fff4e0; border: 1px solid #f6cf8a; display: grid; gap: 10px; }
.ai-ask { margin: 0; font-weight: 800; color: var(--ink) !important; font-size: 1.05rem; }
.ai-fields { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; }
.ai-fields input { font: inherit; font-size: 0.95rem; padding: 11px 12px; border-radius: 10px; border: 1px solid var(--line); background: #fff; color: var(--ink); width: 100%; min-width: 0; }
.ai-form .btn { width: 100%; justify-content: center; }
.ai-form .form-status { margin: 0; font-size: 0.88rem; }
@media (max-width: 1000px) { .home-hero .ai-demo { max-width: 620px; } }
@media (max-width: 640px) {
  .ai-fields { grid-template-columns: 1fr; }
  .ai-a li.third { display: none; }
  .ai-q, .ai-a { padding-left: 18px; padding-right: 18px; }
  .ai-form { margin: 12px 16px 18px; }
}

/* Route strip under the homepage hero */
.route-strip { padding: 28px 0; background: var(--surface); border-bottom: 1px solid var(--line); }
.route-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.route-card { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 22px 24px; display: grid; gap: 8px; border-top: 5px solid var(--indigo); }
.route-card.ecom { border-top-color: var(--amber); }
.route-card .label { margin: 0; }
.route-card.saas .label { color: var(--indigo); } .route-card.ecom .label { color: var(--amber-dark); }
.route-card h2 { font-size: 1.2rem; margin: 0; }
.route-card p { margin: 0; color: var(--muted); }
.route-card ul { list-style: none; margin: 6px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.route-card ul a { display: inline-block; padding: 7px 12px; border-radius: 999px; background: var(--surface); color: var(--ink); font-weight: 600; font-size: 0.9rem; text-decoration: none; border: 1px solid var(--line); }
.route-card ul a:hover { border-color: currentColor; }
.route-card.saas ul a:hover { color: var(--indigo); } .route-card.ecom ul a:hover { color: var(--amber-dark); }
@media (max-width: 760px) { .route-grid { grid-template-columns: 1fr; } }
.route-card { align-content: start; }
.route-card.saas .label::before { background: var(--indigo); } .route-card.ecom .label::before { background: var(--amber); }
.check-panel .check-head { padding: 22px 24px 18px; background: #e8f7f5; border-bottom: 1px solid var(--line); display: grid; gap: 6px; }
.check-panel .check-head .label { margin: 0; color: var(--mint-dark); }
.check-panel .check-head h2 { margin: 0; font-size: 1.45rem; color: var(--ink); }
.check-panel .check-head p:last-child { margin: 0; }
.check-panel ul.checks { margin: 18px 24px 4px; }
.check-panel .ai-form { background: transparent; border: 0; padding: 0; margin: 12px 24px 24px; }
@media (max-width: 640px) { .check-panel .check-head { padding: 18px; } .check-panel ul.checks { margin: 16px 18px 4px; } .check-panel .ai-form { margin: 12px 18px 20px; } }
.route-card p a { color: var(--ink); font-weight: 700; text-decoration: underline; text-underline-offset: 3px; }
.route-card.saas p a { text-decoration-color: var(--indigo); } .route-card.ecom p a { text-decoration-color: var(--amber); }
@media (max-width: 760px) { .route-card .route-more { display: none; } }